Working across the entire Royal Air Force structure required different tones of voice whilst staying true to the central brand. I created high energy, visually striking films designed to stop the scroll and get audiences excited about what the RAF has to offer. 

But we also had to back that up with information so that potential recruits could really deep dive into RAF careers and truly understand the experience, so I created a range of testimony driven films across their website and social media so that potential recruits could really discover if the RAF was the place for them. The 'Life At....' series became the RAF websites best performing content and is a vital tool for anyone about to start training.