Dropped - Certified Sports

Children as young as 9 can sign contracts committing them to a football academy 4 times per week. They sacrifice their educations and can be dropped by the academy at anytime. The academy has no responsibility to their aftercare. Certified Sports is dedicated to changes this.

Winner British Arrows Silver

Winner Best Director Young Arrows

Winner Cannes YDA

The Drum Ad of the Day

Campaign

Shots

Creative Brief

Communication Arts