Robert Sanderson

Nissan's sponsorship of the Uefa Champions League gave us a huge and very reactive platform. With exclusive rights to show goals from the Champions League I created a suite of highly reactive social media assets that could be created within moments of the match action, and sat within the Nissan sports branding.

To accompany reactive content we also had more structured marquee content from around Europe that was scheduled for release throughout the tournament.

We had access to Nissan's brand ambassadors including Eden Hazard, Lieke Martens and Phillippe Coutinho, although our time with them was limited we created a huge range of multi-purpose assets that could be used across platforms in a highly reactive way.